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The Victorian Farmers' Markets Association is a not-for-profit association. We develop, support and lead a network of farmers, makers and markets, contributing to thriving, sustainable communities.

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Pollination is a critical process for the survival of our ecosystems. Approximately 90% of the world’s wild flowering plant species rely entirely or partially on animal pollination.

Additionally, more than 75% of global food crops and 35% of agricultural land depend on pollinators. These vital creatures contribute directly to food security and play a crucial role in conserving biodiversity.
To raise awareness about the significance of pollinators, the United Nations designated May 20 as World Bee Day.
The objective is to enhance protective measures for bees and other pollinators, which would significantly address global food supply challenges and alleviate hunger in developing nations.
Given our dependence on pollinators, it is essential to closely monitor their decline and take action to prevent further biodiversity loss.
You can find apiarists (Bee Farmers) and their honey and honey-related produce range at your local VFMA Accredited Farmers' Market!

World Bee Day 2024 focuses on “Bee Engaged with Youth.” This theme highlights the importance of involving young people and people of all ages in beekeeping and pollinator conservation efforts, recognizing them as the future stewards of our environment.

This year’s campaign aims to raise awareness among youth and other stakeholders about the essential role of bees and other pollinators in agriculture, ecological balance, and biodiversity preservation.

By engaging young people in beekeeping activities, educational initiatives, and advocacy efforts, we can inspire a new generation of environmental leaders and empower them to impact the world positively.

Furthermore, fostering more diverse agricultural systems and reducing reliance on toxic chemicals can facilitate increased pollination. This approach can improve food quality and quantity, benefiting human populations and the ecosystem. 🌱🐝🌎


Connecting you directly with Victorian
accredited farmers' markets
 17 May - 23 May 2024