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The Victorian Farmers' Markets Association is a not-for-profit association. We develop, support and lead a network of farmers, makers and markets, contributing to thriving, sustainable communities.

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Happy Mother’s Day 🌸

Why not celebrate Mother’s Day by exploring your nearest VFMA Accredited Farmers Market?
Mother’s Day is a special occasion when Australians show their appreciation for the achievements and efforts of mothers and mother figures.
It is annually observed on the second Sunday of May. Many people express their love and gratitude to their mothers, stepmothers, relatives, guardians, and close family friends.

Many Australians follow the Mother’s Day traditions that stem from observances in countries such as the United States and the United Kingdom.

The Mother’s Day date in Australia is the second Sunday of May each year, the same as the date observed in the United States.

An Australian is credited with starting the tradition of giving gifts on Mother's Day. Janet Heyden, a resident of Leichhardt, Sydney, started a campaign in 1924 to collect gifts for lonely aged mothers.

VFMA Accredited Farmers’ Markets offer the freshest seasonal local produce, meats, handmade preserves, cheeses, and gourmet products.

These markets bring you goods from regional farms, orchards, dairies, and artisanal producers.

Here’s what you can expect:

  • When: Our Markets are primarily on weekends at local ovals, parks, town halls, and schools. You’ll find weekly, fortnightly, and monthly markets all across Victoria. We also have a Castlemaine market every Wednesday! 
  • What to Buy: Explore various items, including flowers, truffles, fruit, greens, vegetables, beef, chicken, lamb, pork, dairy products, seafood jam, preserves, baked goods, beer, wine, cheese, condiments, olive oil, and pasta to name a few!
  • Support our Farmers and Producers: by shopping at our markets, you directly support our farmers and makers who work hard to bring quality produce to your table!
  • Enjoy the Atmosphere: many of our markets have entertainment and activities for the kids, with coffee for the adults!  They also celebrate special occasions, including Mother's Day this Sunday!


Connecting you directly with Victorian
accredited farmers' markets
 10 May - 16 May 2024


“Empowering Rural Resilience: ‘Just A Farmer’ Screening and Discussion Panel”

Join us for a special screening of the uplifting film “Just a Farmer” at Swanpool Cinema on Friday, May 17, 2024, at 7:00 PM (UTC+11).

The movie authentically portrays the challenges and triumphs of a resilient rural Australian farmer and sheds light on critical mental health issues within farming communities.

Following the screening, supper will be served and an extraordinary panel session will feature:

  • Leila McDougall, writer, producer, and lead actor of the film
  • Warren Davies, known as “The Unbreakable Farmer,” advocating for mental health awareness
  • Jim Moll, a local farmer, agricultural scientist, and Rural Financial Counsellor

This event, hosted by the Victorian Farmers’ Markets Association, aims to foster understanding and build resilience while discussing mental health and resilience in farming communities.

This special screening is presented by the Victorian Farmers’ Markets Association in collaboration with Benalla Sustainable Future Group and Swanpool Cinema.

It's an opportunity to come together, watch an inspiring film, and engage in meaningful discussions about mental health and building resilience in our farmers and rural communities.

Key details for the screening event at Swanpool Cinema:

  • Date: Friday, 17th May 2024
  • Time: 7:00 PM - 10:00 PM (UTC+11)
  • Location: Swanpool Cinema, 2386 Midland Hwy, Swanpool, Victoria 3673
  • Tickets:
  • Free tickets are available for farmers and those impacted by flooding – don't hesitate to get in touch with Karen to register at [email protected]

This event is proudly delivered by the Victorian Farmers’ Markets Association and is jointly funded by the Australian and Victorian governments under the ‘Disaster Recovery Funding Arrangements.’

Although both the Australian and Victorian Governments have provided funding for this product, the material contained herein does not necessarily represent the views of either Government.